The promotion plays a fundamental role in building a successful brand.
However, nowadays, we are subjected to an overload of information, of media bombardment, to the point that many of the traditional forms of communication such as TV and print lose their effectiveness. Now when we see a recorded program, we skip advertising by moving forward, or if we are seeing it live, we are annoyed when advertising is repeated too often.
So, dear companies, you just have to invest in promotional products!!!
Many evidences have shown that personalized gadgets are perceived as a gift and not as an intrusive advertising but have the same function as a long-term advertising because as long as the consumer uses your gadget, he will always have an eye on the name of your brand.
But what are the motivations?
Here are 5 good reasons why invest in buying promotional gadgets to be distributed to your customers and employees.
1. Increase visibility: the business gift personalized with your logo or your slogan will always be visible and not only from the person to whom you give it, but also from all the others who will come into contact with you. Your brand exposure will become very high and you will be easily remembered.
2. Increase brand recognition and loyalty: the more your gadget will be original and unique, the more people will remember you.
3. They are a natural attraction: if you have a stand in a fair or an event, giving away personalized creative and original gadgets will convey a lot more people in your own, distracting them from the stands of your competitors.
4. Increase the sense of belonging: by giving personalized items to your employees, you will make them feel part of the company team and will be even more motivated. Not to mention the fact that a happy employee speaks well of his work with family and friends.
5. Increase your prestige and improve your image. All the attributes related to the gadget will fall on you.
Not to mention the fact that personalized gadgets are cheap!
Choose a high-quality gadget, in line with your values and your image and give it away in your next promotional campaigns.